This is one of the most interesting characteristics of e-mail templates. Templates can be used to carry out an advertising campaign and to promote a product or service. In addition, a formal and personalized template applied to everyday e-mails will be a pleasant surprise to the addressees and will make your company more prestigious.
E-mail templates include various uses concerning advertising and promotion of products and services:
Newsletter: This is an e-mail template containing the latest news about a company which is sent to present and potential clients either monthly or fortnightly. It can include assorted pieces of information about the company, such as personnel incorporation, newly associated partners, work in association with other firms, brand-new projects, management issues, changes concerning products, etc. To sum up, all the information that a company wishes to make public can be included in a newsletter.
E-mail flyers: An e-mail template can be designed according to a specific advertising campaign. Templates of this kind can help to reinforce the effect produced by an advertising campaign aimed at public in general by using them to personalize this campaign.
Personalized letter including a picture of the sender: It is used to send individual e-mails in behalf of a company. This kind of template is useful to send e-mails to a particular client or colleague. These templates have the appearance of formal letters in which a picture of the sender, the logo of the company, etc. can be included.
Although they are used for individualized e-mails (because they produce a strong sense of personalization among the addressees), these templates are also suitable to answer those clients whose doubts do not need a particular reply.
Not only does this produce a sense of personalization among those to whom the e-mail is sent, but it also saves a lot of time, owing to the fact that the “personal” reply is pre-designed.
Catalogues: An e-mail template can be an excellent way of advertising the catalogue of a company. There are many possible formats, which, among other advantages, have good graphic definition and accelerate the contact between the person who is interested in a particular product or service and the company which is offering it. It is essential for the aims of the company that this contact takes place without any delay because, otherwise, the potential client might change their mind, lose the interest or even forget about the product or service.
That is why e-mail templates are perfect for catalogues: a client receives an e-mail, checks it and, if there is something interesting, gets in touch with the company at once.
Price List: An e-mail template which contains a price list including all the products and services offered by a company –together with its corporate logo and an appropriate representative design- is an interesting option and should be taken into account by those companies whose main activity is closely connected with prices.
For example, think of wholesale business, where every single cent makes a difference and it is very difficult for clients to remember the prices of each one of the thousand different products of each different company. Consequently, it is evident that these clients will need a price list to decide where they should make a purchase. Another example, a restaurant in this case.
It is very convenient that a restaurant sends e-mails to possible clients so that they are informed about the prices and can refer to them when looking for a place to eat. Of course, the best thing to do is send this price list through a well-designed e-mail template, which adds a touch of elegance and prestige to the e-mail.
Invitations: An e-mail template is perfect for invitations, because it transmits a sense of personalization, it gives prestige to the hostess company and it is extremely elegant and attractive. Moreover, if a company wishes to send invitations through e-mail, then a design agency can be put in charge of a printable template to be shown at the entrance to the social occasion.
Besides all this, e-mail templates play an important role in advertising because of their visual power. It is widely known that colors can transmit messages that are strong and, at the same time, very different from each other. For instance, red has proved to be a color which produces excitement. Hence, if a company is offering a dynamic service –e.g.: an amusement park-, a template with a red-based design should be certainly taken into consideration. Similarly, a spa should not fail to consider a blue-based design, since blue is a color connected with relaxation.
It is not as easy as it seems, however. Combining colors is a complex aspect of advertising design which, besides, is closely related to other aspects. The best thing those who want an advertising e-mail template can do is get in touch with a design agency specialized in corporate image which is capable of designing this template by putting designers to work together with marketing and consumer behavior experts. For instance, red is, as we have mentioned above, suitable for products or services connected with adrenaline.
However, it has been proved that, although this color is effective to attract clients looking for emotions, it is rejected as a background color, whereas blue is much more appropriate in this particular case. This example only goes to show that, apart from a representative color, there are other important aspects –such as the design of the logo, the typography, the size and shape of the pictures and the amount of text- to be considered when designing an e-mail template.
As texts in e-mail templates can be modified, it is the company using the template that must decide if these texts should be written by a member of the personnel or if it would be better to put somebody else in charge of it, like the writers who work along with design agencies specialized in corporate image. Texts are of prime importance in advertising.
Therefore, if nobody in the firm is capable of writing a text which is suitable for the sale of a certain product or service, then it is convenient to delegate the writing, as well as the design of the template, to somebody else. In these circumstances, it is also advisable not to modify the template but to order for a new one depending on each different campaign. On the other hand, if the company does have the necessary means to write an advertising text, then the e-mail template will allow modifying the text according to different advertising campaigns.