Among all the benefits of using e-mail templates, personalization stands out as the most important.
A template makes an e-mail easily distinguishable from those written in plain text. Moreover, a template makes an e-mail much more catching than any other e-mail.
An e-mail template includes the logo of the company which is sending the e-mail. This is one of the most outstanding aspects concerning personalization, since the logo identifies a company and transmits what this company represent. Another important aspect of personalization is that, apart from the logo, e-mail templates can have other marks which identify a company. For instance, if a company whose characteristic colors are green and white wanted to get an e-mail template designed, then the template might include these two colors, and you can be sure that the recipient will immediately recognize the company by the green-and-white design. Or, perhaps, if a company is characterized by a certain image, this image can appear in the foreground of the template in order to highlight its importance. Another benefit of using e-mail templates is that they are time-saving. E-mail templates can be pre-addressed, that is to say, the e-mail addresses that an e-mail will be sent to may be planned in advance. This will make the e-mail sending more versatile and will avoid the monotonous, inefficient and repetitive process of copying text – copying e-mail address, which can lead to making mistakes.
The e-mail template will cause a revolution because it will optimize the efforts made by companies to improve the use of the e-mail as a working tool.